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<title>Icerocket blog search: tag:&quot;media buying&quot;</title>
<link>http://blogs.icerocket.com/search?q=tag%3A%22media+buying%22</link>
<description>Blogs Search from IceRocket.com</description>
<language>en-us</language>
<copyright>Copyright 2009, IceRocket.com</copyright>
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 <title><![CDATA[TV Media Buying 101]]></title>
 <description><![CDATA[With increasing fragmentation, buying television advertising is becoming more and more challenging. Here are a few things you should know before getting started: 1) Focus on Gross Rating Points, not number of spots Experienced buyers don’t focus on how many spots they can buy. Instead, they concentr <b>...</b> ]]></description>
 <link><![CDATA[http://tvisnotdead.com/2009/11/24/tv-media-buying-101/]]></link>
 <pubDate>Tue, 24 Nov 2009 16:19:00 CST</pubDate>
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 <dc:creator>tvisnotdead</dc:creator>
 <source url="http://tvisnotdead.wordpress.com">TV Is Not Dead</source>
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 <title><![CDATA[Global Media Minds: Brand Management Advertising and Marketing Services]]></title>
 <description><![CDATA[Global Media Minds: Brand Management Advertising and Marketing Services ]]></description>
 <link><![CDATA[http://www.globalmediaminds.com]]></link>
 <pubDate>Mon, 23 Nov 2009 02:58:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[60ccd2af9b94fe523efd67808414f6ae]]></guid>
 <dc:creator>webgrafix</dc:creator>
 <source url="http://heintzautocenter.com/">Heinze Auto Center Social Bookmarks</source>
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 <title><![CDATA[Cool new stuff I saw this week]]></title>
 <description><![CDATA[I had a couple of really interesting meetings this week with two companies from the Bay Area; Meebo and Technorati. I was pleasantly surprised by both meetings. What’s most interesting to me is how both companies are offering a product that merges earned and paid media. This will continue to become  <b>...</b> ]]></description>
 <link><![CDATA[http://www.marty-collins.com/cool-new-stuff-i-saw-this-week/]]></link>
 <pubDate>Thu, 19 Nov 2009 15:24:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[3a411b34705e59ee0f7f2ddf46488260]]></guid>
 <dc:creator>marty-collins</dc:creator>
 <source url="http://www.marty-collins.com">Marty Collins</source>
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 <title><![CDATA[2010 Advertising Trends]]></title>
 <description><![CDATA[Last year we wrote a blog called 2009 Advertising Trends where we looked gave a somewhat forecast of what we thought the trends would be. Some things we got right, others we didn’t. Certainly 2009 for most advertising companies is a year they’d rather put behind them. So looking forward into next ye <b>...</b> ]]></description>
 <link><![CDATA[http://www.gourmetads.com/blog/2010-advertising-trends]]></link>
 <pubDate>Thu, 19 Nov 2009 11:30:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[50d2fce262b8ed26829dfe2daee83481]]></guid>
 <dc:creator>Benjamin Christie</dc:creator>
 <source url="http://www.gourmetads.com">Gourmet Ads</source>
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 <title><![CDATA[Right Message, Right Person, Right Time]]></title>
 <description><![CDATA[With each campaign, media buyers strive to reach more of the right people, more often, and with a relevant message. But, this isn’t always as easy as a numbers game. The optimized mix of reach, frequency, and relevancy depends on a number of factors: The price of the product being sold, The stage of <b>...</b> ]]></description>
 <link><![CDATA[http://www.avenueright.com/blog/right-message-right-person-right-time]]></link>
 <pubDate>Wed, 18 Nov 2009 11:36:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[947620499d1f77fab9d4073cf02a436e]]></guid>
 <dc:creator>Jessie Johnson</dc:creator>
 <source url="http://www.avenueright.com/blog">Avenue Right // Blog</source>
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 <title><![CDATA[ZenithOptimedia赢得BBC全球媒介业务]]></title>
 <description><![CDATA[近日, BBC Worldwide正式任命ZenithOptimedia(实力传播)为其全球媒介代理商, 主要负责帮助包括Top Gear, BBC America和Doctor Who在内的几个BBC重要品牌在英国, 美国, 澳大利亚, 新加坡和香港的媒介计划和购买业务。 该笔5000万美元的媒介业务由实力传播在击败WPP旗下Maxus(迈势媒体)和MEC(尚扬媒介)后赢得, 原代理商宏盟的PHD于今年9月就推出竞标。 推荐给好友: 你可能还对下面的文章感兴趣 L’Oreal China 召开数字媒介比稿 [上海4A] 实力Digital找互动行销互动行销经理/副经理 [上海4A] 实力传播 <b>...</b> ]]></description>
 <link><![CDATA[http://www.damndigital.com/archives/5786]]></link>
 <pubDate>Wed, 18 Nov 2009 05:56:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[8b4ce202d665caa5006a636bec30021b]]></guid>
 <dc:creator>02Chan</dc:creator>
 <source url="http://www.damndigital.com">DamnDigital</source>
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 <title><![CDATA[Looking For Work: Media Buyer]]></title>
 <description><![CDATA[This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See also my post on being a web production manager, and my post on being a web publisher. Media departments in large advertising agencies are known for being highly beurocratic and  <b>...</b> ]]></description>
 <link><![CDATA[http://www.miconian.com/2009/11/17/looking-for-work-media-buyer/]]></link>
 <pubDate>Tue, 17 Nov 2009 14:13:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[4e543a03028349494244ded2817d29fc]]></guid>
 <dc:creator>miconian</dc:creator>
 <source url="http://www.miconian.com">miconian</source>
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 <title><![CDATA[Work History: Media Buyer]]></title>
 <description><![CDATA[This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See also my post on being a web production manager, and my post on being a web publisher. Media departments in large advertising agencies are known for being highly bureaucratic and <b>...</b> ]]></description>
 <link><![CDATA[http://www.miconian.com/2009/11/17/looking-for-work-media-buyer/]]></link>
 <pubDate>Tue, 17 Nov 2009 14:13:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[4027b49c7e83c64c5151ac56ea948767]]></guid>
 <dc:creator>miconian</dc:creator>
 <source url="http://www.miconian.com">miconian</source>
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 <title><![CDATA[Really Bad TV Ads]]></title>
 <description><![CDATA[Shirley, our VP of Business Development has a place on the window outside her office for all the “Really Bad Ads”. She finds these bad ads in newspapers and magazines. Some of them, you aren’t even sure what product is being promoted or what the company even does. To keep the “Really Bad Ad” traditi <b>...</b> ]]></description>
 <link><![CDATA[http://www.smileyhanchulak.com/blog/2009/11/really-bad-ads/]]></link>
 <pubDate>Tue, 17 Nov 2009 11:08:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[05ee7d8147841d98ebcaa59c16661849]]></guid>
 <dc:creator>gtaylor</dc:creator>
 <source url="http://www.smileyhanchulak.com/blog">Wired to the real world</source>
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 <title><![CDATA[Google scores AdMob for the bargain price of $750M]]></title>
 <description><![CDATA[In a continued effort to control the world, Google has added another weapon to the arsenal. (I kid, I kid!) Using what Google refers to as “chump change” the search engine and web advertising juggernaut purchased mobile display and top in-application ad serving network AdMob yesterday. Not only does <b>...</b> ]]></description>
 <link><![CDATA[http://www.expertsem.com/2009/11/10/google-scores-admob-for-the-bargain-price-of-750m/]]></link>
 <pubDate>Tue, 10 Nov 2009 18:27:00 CST</pubDate>
 <guid isPermaLink="false"><![CDATA[b271e15e1c216566e6d731d46d1b0f9f]]></guid>
 <dc:creator>Lindsey</dc:creator>
 <source url="http://www.expertsem.com">expertSEM</source>
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