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<title>Icerocket blog search: tag:&quot;research in marketing&quot;</title>
<link>http://blogs.icerocket.com/search?q=tag%3A%22research+in+marketing%22</link>
<description>Blogs Search from IceRocket.com</description>
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<copyright>Copyright 2009, IceRocket.com</copyright>
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 <title><![CDATA[Do I Actually Want To Research In Marketing?]]></title>
 <description><![CDATA[Analysis in web advertising is completed in order to produce better advertisements that are additional efficient in motivating customers to buy a product or a service. The research will be based mostly on a particular advertising campaign or will be more generalized and primarily based on how advert <b>...</b> ]]></description>
 <link><![CDATA[http://www.internetmarketinginformer.com/5103/do-i-actually-want-to-research-in-marketing/]]></link>
 <pubDate>Sat, 5 Dec 2009 18:46:00 CST</pubDate>
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 <title><![CDATA[Information search and paid results]]></title>
 <description><![CDATA[Relatively little academic knowledge has been developed to understand users’ perceptions and behaviors toward sponsored links. In particular it is of foremost importance to delineate factors that influence click intention and behavior. This paper proposes a hierarchy-of-effects model in order to und <b>...</b> ]]></description>
 <link><![CDATA[http://cgauzente.wordpress.com/2009/07/06/information-search-and-paid-results/]]></link>
 <pubDate>Mon, 6 Jul 2009 10:11:00 CDT</pubDate>
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 <dc:creator>cgauzente</dc:creator>
 <source url="http://cgauzente.wordpress.com">Marketing &amp; Organization</source>
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 <title><![CDATA[A consumer stance at search engine marketing]]></title>
 <description><![CDATA[Special issue International Journal of Internet Marketing and Advertising, vol. 5, 1/2, 2009 Guest editors : C. Gauzente & C. Gonzalez In February 2008, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that “Internet advertising revenues for 2007 are estimated to g <b>...</b> ]]></description>
 <link><![CDATA[http://cgauzente.wordpress.com/2009/06/04/a-consumer-stance-at-search-engine-marketing/]]></link>
 <pubDate>Thu, 4 Jun 2009 11:36:00 CDT</pubDate>
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 <dc:creator>cgauzente</dc:creator>
 <source url="http://cgauzente.wordpress.com">Marketing &amp; Organization</source>
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 <title><![CDATA[Privacy]]></title>
 <description><![CDATA[The privacy issue has been my entry door to online marketing and, more generally, wireless marketing topics. Online environment is now part of everyday life. However, trust is still an important issue for online merchants. This explains why there is an increasing interest in “trust busters” by the g <b>...</b> ]]></description>
 <link><![CDATA[http://cgauzente.wordpress.com/2009/06/04/privacy/]]></link>
 <pubDate>Thu, 4 Jun 2009 11:26:00 CDT</pubDate>
 <guid isPermaLink="false"><![CDATA[1710a86be3275cc2b6d51c6f4e8a3afa]]></guid>
 <dc:creator>cgauzente</dc:creator>
 <source url="http://cgauzente.wordpress.com">Marketing &amp; Organization</source>
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