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 <title><![CDATA[Easy to Assemble]]></title>
 <description><![CDATA['Easy to Assemble follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebr <b>...</b> ]]></description>
 <link><![CDATA[http://www.easytoassemble.tv/]]></link>
 <pubDate>Fri, 11 Sep 2009 12:01:00 CDT</pubDate>
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 <dc:creator>adamcrowe</dc:creator>
 <source url="http://delicious.com/adamcrowe">Adam Crowe</source>
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 <title><![CDATA[The New York Observer -- Brand-tastic! Ben Silverman Might Look Back to Find Ad Models for the Future]]></title>
 <description><![CDATA['Consider Illeana Douglas’ Easy to Assemble, a Web show written and produced by Ms. Douglas, who stars as an Ikea worker trying to escape showbiz. Ikea signed on as a sponsor, and marketing head Magnus Gustafsson joined to oversee story lines and plot outlines. Yet, for the most part, they let Ms. D <b>...</b> ]]></description>
 <link><![CDATA[http://www.observer.com/2009/media/ben-silverman-reagan]]></link>
 <pubDate>Fri, 11 Sep 2009 11:27:00 CDT</pubDate>
 <guid isPermaLink="false"><![CDATA[55fead293fb2c7461b5ca3db8df47fa9]]></guid>
 <dc:creator>adamcrowe</dc:creator>
 <source url="http://delicious.com/adamcrowe">Adam Crowe</source>
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 <title><![CDATA[Brand Republic -- Ridley Scott unveils ad-funded UGC venture]]></title>
 <description><![CDATA['Ridley Scott is launching a project called Purefold that will harness user-generated content, RSA directors, scriptwriters and online aggregators to create brand-funded premium quality online TV programmes. Described as an open licence cross-platform franchise, Purefold works by scanning social net <b>...</b> ]]></description>
 <link><![CDATA[http://www.brandrepublic.com/News/910947/Ridley-Scott-unveils-ad-funded-UGC-venture/]]></link>
 <pubDate>Thu, 4 Jun 2009 11:13:00 CDT</pubDate>
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 <dc:creator>adamcrowe</dc:creator>
 <source url="http://delicious.com/adamcrowe">Adam Crowe</source>
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