Icerocket blog search: tag:branding

Tiger, Branding and Shadows

Sun, 6 Dec 2009 15:29:00 CST

I suspect the conventional wisdom is that Tiger Woods was the perfect case study in branding until just a few days ago. I'd like to propose that he's potentially a more useful, if bothersome, case study now than he was...

Motivation, Branding, & Schooling

djezzzdick — Sun, 6 Dec 2009 14:34:00 CST

Larry English & Shaun Phillips of the San Diego Chargers sit down with Thisis50 and talk about how they put that work in on the regular.
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5 Reasons You Could Be Stuck in Biz

kim.castle — Sun, 6 Dec 2009 14:27:00 CST

Written by Kim Castle | BrandU.com You’re a conscious entrepreneur. You’re aware. You’re smart. You’ve spent your life learning something, developing a real expertise. You’re good at it. You have that white-hot burning desire that Napoleon Hill writes in Think and Grow Rich. You have a yearning to d ...

Business Promotion With Photo Frames

Vladimir Escueta — Sun, 6 Dec 2009 14:00:00 CST

Photo frames may not be the first thing that comes to mind when the phrase mementos is brought up, but they are some of the more accessible and versatile gifts available. Photo frames are effective souvenirs for various events, be they personal or corporate. These presents can be used to announce th ...

SMC2009: Marketing Renaissance

Kris Hoet — Sun, 6 Dec 2009 13:48:00 CST

For more than 20 years I believe Stichting Marketing organizes the biggest Marketing conference in the country… and I’ve never ever felt the need to go before. For one because the 2 day congress happens to end on a Saturday, but also because I’ve always seen it as a well established marketing congre ...

Der Buying Cycle im B2b Marketing aus Sicht des Bedarfes beim Käufer

drl1933 — Sun, 6 Dec 2009 13:48:00 CST

Um bestehende Marketing-Programme zu optimieren, ist es notwendig, den Entscheidungsprozess beim Käufer näher unter die Lupe zu nehmen. Erst dann wenn wir genau verstehen, wie der Käufer denkt, welchen Informationsbedarf er zu welchem Zeitpunkt hat, welche Personen am Entscheidungsprozess beteiligt ...

Buskvertising - Axe Pays Buskers to Promote Leather-Scented Deodorant (VIDEO)

Sun, 6 Dec 2009 13:40:00 CST

(TrendHunter.com) Axe, a company known for eccentric promo ideas, came up with the idea to sponsor street musicians to spread buzz about their leather-scented deodorant. In exchange for putting up an Axe Instinct sign…

Warum brauchen Sie einen Spezialisten fr Ihr B2b Marketing?

drl1933 — Sun, 6 Dec 2009 13:31:00 CST

Weil sich das B2B Marketing an eine völlig andere Zielgruppe richtet als das Konsumgtermarketing und daher anders konzipiert sein muss, anderen Gesetzmäßigkeiten folgt und anders funktioniert? Das ist natrlich nur bedingt richtig! Denn Menschen, die zB ber die Anschaffung eines High-Tech Information ...

Tis the Season

Lindsay Browning — Sun, 6 Dec 2009 13:05:00 CST

From the end of November my calendar has notched up some additional evening appointments due to the arrival of the festive season. It’s an absolute positive! What I have noticed in comparison to last year is the fact that my involvement in social media has introduced new friends, business acquaintan ...

Life and Brand Reminders from the Pink Glove Dance

David Cameron — Sun, 6 Dec 2009 12:29:00 CST

Wow, I love the latest viral YouTube sensation: the Pink Glove Dance from the Providence St. Vincent Medical Center in Portland, Oregon, and Medline, a privately-held manufacturer and distributor of health care supplies and services. The video features more than 200 hospital employees, everyone from ...