Blogs1 - 1 of 1 recent posts for tag:"classic textbook"
27
Sep
2011
Strategic Marketing Management, Third Edition: Planning,

138 days ago by Sales Management Software

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic directio ...

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